Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany

Hennig-Thurau T, Walsh G, Bode M

Publication type

Abstract in Online-Sammlung (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2006

Conference

2006 AMA Summer Educators’ Conference

Start page

252

End page

253

Publisher

American Marketing Association

Place

Chicago

Language

English