Markenpolitik und Relationship Marketing
Bruhn M, Hennig-Thurau T, Hadwich K
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2004
Book title
Handbuch Markenpolitik
Editor
Bruhn M
Start page
391
End page
420
Publisher
Gabler
Place
Wiesbaden
Language
German