Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen

Hennig-Thurau T, Hansen U, Eifler V, Bornemann D



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2002

Book title
Dienstleistungsmanagement Jahrbuch 2002 – Electronic Services

Editor
Bruhn M, Stauss B

Start page
461

End page
487

Publisher
Gabler

Place
Wiesbaden

Language
German

Full text