A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review" | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"

Backhaus K, Mühlfeld K, Okoye D

Publication type

Research article (journal)

Publication status

Published

Year

2002

Journal

Journal for Business-to-Business Marketing

Volume

9

Issue

4

Start page

109

End page

122

Language

English