Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media | Marketing Center Münster

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Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media

Bartschat M, Cziehso G, Hennig-Thurau T

Keywords
Word of mouth; Internet; Marketing

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2021

Journal

Journal of Business Research

Volume

141

Start page

393

End page

409

Language

English

ISSN

0148-2963

DOI

https://doi.org/doi.org/10.1016/j.jbusres.2021.11.035

Full text

https://www.sciencedirect.com/