In-store Mobile Marketing-Kommunikation - Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage M
Publication type
Thesis (doctoral or post-doctoral)
Publication status
Published
Year
2016
Editor
Krafft Manfred
Number of pages
310
Title of series
Kundenmanagement & Electronic Commerce
Publisher
Springer Gabler
Graduation type
Dissertationsschrift
Graduation year
2015
Institution
Universität Münster
Language
German
ISBN
978-3-658-11530-2
DOI