Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions

Roggentin Agnes S.

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2019

Graduation type

Dissertationsschrift

Graduation year

2019

Institution

Universität Münster

Language

English