Current and Future Measures of Relationship Mangement: Essays on Loyalty Programs and the Impact of Artificial Intelligence
Kötterheinrich K
Keywords
relationship management; marketing; loyalty programs; artificial intelligence
Publication type
Thesis (doctoral or post-doctoral)
Publication status
Published
Year
2021
Publisher
Selbstverlag / Eigenverlag
Place
Münster
Graduation type
Dissertationsschrift
Graduation year
2020
Institution
Universität Münster
Language
English