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The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

de Haan E, Wiesel T, Pauwels K

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2016

Journal

International Journal of Research in Marketing

Volume

33

Issue

3

Start page

491

End page

507

Language

English

ISSN

0167-8116