Kundenbindung im Industriegütermarketing
Backhaus Klaus, Hildebrand Luise, Witt Sascha
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2017
Book title
Handbuch Kundenbindungsmanagement
Editor
Bruhn Manfred, Homburg Christian
Start page
221
End page
248
Edition
9
Language
German