Kundenbindung als Element moderner Wettbewerbsstrategien

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2007

Book title
Handbuch Kundenbindungsmanagement

Editor
Bruhn Manfred, Homburg Christian

Start page
157

End page
180

Edition
6.

Place
Wiesbaden

Language
German