Markenbildung und Markenstrategien

Meffert Heribert, Burmann Christoph



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2007

Book title
Handbuch Produktmanagement

Editor
Albers Sönke, Herrmann Andreas

Start page
162

End page
183

Edition
3.

Place
Wiesbaden

Language
German