Marketing für innovative Dienstleistungen

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2006

Book title
Service Engineering Entwicklung und Gestaltung innovativer Dienstleistungen

Editor
Bullinger Hans-Jörg, Scheer August-Wilhelm

Start page
249

End page
270

Edition
2.

Place
Berlin und andere

Language
German