Marketing für innovative Dienstleistungen
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2006
Book title
Service Engineering Entwicklung und Gestaltung innovativer Dienstleistungen
Editor
Bullinger Hans-Jörg, Scheer August-Wilhelm
Start page
249
End page
270
Edition
2.
Place
Berlin und andere
Language
German