Markenführung im Wandel – Starke Marken im Dialog
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2003
Book title
DIMA Jahrbuch Dialogmarketing 2003
Editor
Council Dialogmarketing-Agenturen
Start page
129
End page
131
Place
Wiesbaden
Language
German