Markenbildung und Markenstrategien
Meffert Heribert, Burmann Christoph
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2000
Book title
Handbuch Produktmanagement
Editor
Albers Sönke, Herrmann Andreas
Start page
168
End page
187
Place
Wiesbaden
Language
German