Anspruchsspektrum, Aussagewert und Implementierung des Lean Marketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1997
Book title
Marketingtransfer, Festschrift zum 70. Geburtstag von Prof. Dr. H. Weinhold-Stünzi
Editor
.
Start page
12
End page
27
Place
St. Gallen
Language
German