Entwicklung des Marketing, Marktorientierte Führung im Umbruch
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1996
Book title
Jahrbuch Marketing Kommunikation 1996
Editor
Köhler Richard
Start page
38
End page
40
Place
St. Gallen
Language
German