Dienstleistungsmarketing
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1995
Book title
Handwörterbuch des Marketing
Editor
Köhler Richard, Tietz Bruno, Zentes Joachim
Start page
454
End page
470
Edition
2.
Place
Stuttgart
Language
German