On Your Wavelength? - The Interaction of Music and Light and its Effect on Customers' In-Store Perceptions and Actual Behavior

Allendorf, Julian F.; Bues, Mirja; Krafft, Manfred

Keywords
Shopper Marketing; Sensory Aspects; Light; Music; Purchase Behavior; Congruency; Interactions

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2017

Conference

Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”

Venue

Philadelphia, PA

Book title

Proceedings of Wharton School Baker Retailing Center Conference on “Consumer Response to the Evolving Retailing Landscape”

Editor

Wharton School Baker Retailing Center

Start page

1

End page

2

Publisher

Selbstverlag / Eigenverlag

Place

Philadelphia, PA

Language

English