Environmental Marketing

Meffert Heribert, Kirchgeorg Manfred



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
International Lecture Series to accompany, Principles of Marketing

Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.

Start page
1

End page
20

Edition
4

Place
New York

Language
English