Marketing-Strategien
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1991
Book title
Management heute - Ein Lesebuch
Editor
Steinmann Horst, Schmidt-Bürgel Jens
Start page
123
End page
135
Publisher
Gabler
Place
Wiesbaden
Language
German