Interpersonelle Kommunikation als Problem der Marketingtheorie
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1976
Book title
Interpersonelle Kommunikation im Konsumgütermarketing
Editor
Hummrich Ulrich
Start page
13
End page
19
Publisher
Gabler
Place
Wiesbaden
Language
German