Konsumerismus - Merkmale, Forderungen, Auswirkungen

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1975

Book title
Marketing heute und morgen - Entwicklungstendenzen in Theorie und Praxis

Editor
Meffert Heribert

Start page
459

End page
483

Publisher
Gabler

Place
Wiesbaden

Language
German