Customer win-back: the role of attributions and perceptions in customers’ willingness to return | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Pick Doreén, Thomas J.S., Tillmanns Sebastian, Krafft Manfred

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2016

Journal

Journal of the Academy of Marketing Science

Volume

44

Issue

2

Start page

218

End page

240

Language

English

ISSN

0092-0703