Dashboards and Marketing: Why, What, How, and Which Research is Needed?"

Pauwels K., Ambler T., Clark B., LaPointe P., Reibstein D., Skiera B., Wierenga B., Wiesel T.

Publication type

Other scientific publication

Publication status

Published

Year

2010

Title of series

MSI Working Paper 08 - 203

Place

Boston

Language

English