Effects of Money-Back and Low-Price Guarantees on Consumer Behavior - State of the Art and Future Research Perspectives

Suwelack Thomas, Krafft Manfred

Publication type

Research article (book contribution)

Peer reviewed

Yes

Publication status

Published

Year

2012

Book title

Quantitative Marketing and Marketing Management

Editor

Diamantopoulos Adamantios, Fritz Wolfgang, Hildebrandt Lutz

Start page

531

End page

561

Publisher

Gabler Verlag

Language

English