The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2015
Journal
Journal of Retailing
Volume
91
Issue
4
Start page
569
End page
585
Language
English
ISSN
00224359
DOI