Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?
Marchand André, Knapp Ann-Kristin, Hennig-Thurau Thorsten
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
Proceedings of the 44th EMAC Annual Conference
Venue
Leuven, Belgium
Editor
European Marketing Academy
Language
English