Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the  University of Zaragoza. The event provided an excellent platform for knowledge exchange and strengthened the academic collaboration between the two institutions.

During the colloquium, two PhD students from the Chair of Marketing Management and two colleagues from the University of Zaragoza had the opportunity to present their current research and receive valuable feedback. This experience played a key role in their learning process, helping them refine and advance their academic work.

In addition to the academic program, the colloquium featured a joint lunch at the University of Zaragoza, offering an informal setting for participants to exchange ideas and foster professional relationships. Participants also had the chance to join a guided tour of the University of Zaragoza, providing insights into the academic environment and history of the institution.

Beyond the academic activities, the IfM team engaged in several team-building exercises in Zaragoza and Madrid. These included a cultural scavenger hunt through Zaragoza, a kayaking trip on the Ebro River, and a historical tour of Madrid. These activities not only contributed to team bonding but also allowed participants to immerse themselves in local culture and history.