Dear students,

as of now, you can apply for the MCM seminars in the winter semester 2022.
Please specify your preferences until June 26, 2022 - 23:59.

Online application for the MCM master seminars in the winter semester 2022

The following seminars are offered:

	Marketing Analytics and Data-Driven Business Strategies Chair for Marketing and Media Prof. Dr. Thorsten Hennig-Thurau Contact person: Alina Herting
	How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H) Chair for Marketing and Media Prof. Dr. Thorsten Hennig-Thurau Contact person: Alina Herting
	DoIT! How to generate value and stimulate engagement in a professional network? Chair for Value-Based Marketing Prof. Dr. Sonja Gensler Contact person: Prof. Dr. Sonja Gensler
	DoIT! How to manage the customer decision journey? Chair for Value-Based Marketing Prof. Dr. Sonja Gensler Contact person: Prof. Dr. Sonja Gensler
	Literature Seminar: Latest Methods in Marketing Research Chair of Marketing Management Frederik Ferié Contact person: Sertan Eravci
	Literature and Teaching Project Seminar on “Market-oriented Management in the Digital Age” Chair for Digital Transformation Prof. Dr. Sebastian Hohenberg (UT Austin) Contact person: sebastian.hohenberg@mccombs.utexas.edu

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by July 4, 2022.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Sertan Eravci. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team