On Wednesday, July 4th, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions | McKisney) and Dr. Kirsten Blacha (Engagement Manager | McKinsey) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 12:15 – 13:45 pm in the Aula am Aasee. Guests are highly welcome.

About McKinsey:
We are a global management consulting firm that serves a broad mix of private, public and social sector institutions. We help our clients make significant and lasting improvements to their performance and realize their most important goals. With nearly a century of experience, we’ve built a firm uniquely equipped to this task.