Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2023.
Please specify your preferences until December 28, 2022 - 23:59.

Online application for the MCM master seminars in the summer semester 2023

The following seminars are offered:

Metaverse Marketing: Understanding Consumer Behavior and Business Models in Virtual Worlds
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Dr. Ronny Behrens

DoIT! How to generate value and stimulate engagement in a professional network?
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Project Seminar Summer 2023 in cooperation with Deichmann SE
Chair of Marketing Management
Prof. Dr. Manfred Krafft
Contact person: Janina Wiebringhaus

Literature and Teaching Project Seminar on “Digital Transformation and Business-to-Business Marketing”
Chair for Digital Transformation
Prof. Dr. Sebastian Hohenberg
Contact person: Prof. Dr. Sebastian Hohenberg

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by January 11, 2023.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Sertan Eravci. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team