Once again, a student from FB4 was honored as a true "WiWi talent".

Katrin Hess was nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to her outstanding academic performance, the master's student was able to prevail over numerous other applicants and win one of the coveted scholarship places. In consequence, the Chair of Marketing Management was once again able to underline its reputation as a "talent factory", which it has received through the WiWi Talent Program itself.

In partnership with high-profile business representatives, students of economics and related disciplines have been invited to apply for the WiWi-Talents program twice a year since 2005. To be accepted into the program, students must demonstrate outstanding academic achievement, experience abroad, strong social and community involvement, and focused career planning. WiWi talents receive comprehensive mentoring and guidance. They are also included in the WiWi-Talents Book, which is presented to 500 well-known companies in German-speaking countries. It enables the WiWi-Talents to get in touch with potential employers at an early stage and to establish valuable contacts for an optimal career start. More information about the WiWi-Talents program can be found here.

We congratulate Katrin cordially on this remarkable achievement.