The next episode of our new video format MCM Spotlight is "live"!  In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This time, the MCM welcomes a new and enthusiastic Münster fan: Rick Gretz, associate professor of marketing at the University of Texas at San Antonio. Watch the video to learn more about what Rick appreciates about the MCM and what he thinks about sales people that make his dog bark.