Research presentation in the land of the Vikings
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_middle/public/images/news/2017/11/manfred_krafft_seminar_oslo_11_2017.jpg?itok=w5sxn5LI)
On November 16 and 17, Manfred Krafft traveled to Norway, following an invitation by his colleagues at BI Oslo. In BI‘s research seminar, he presented a study on the interplay of music and light in a retail context. Almost all 35 members of BI‘s marketing department attended Professor Krafft‘s presentation and contributed to a very lively discussion. Several colleagues used the visit of Manfred Krafft to discuss their ideas for future research as well.