On November 9th and 10th, Dr. Thorsten Henig-Thurau and Dr. Ann-Kristin Kupfer attended the 19^th Mallen Economics of Filmed Entertainment Conference in New York City. The prestigious event, which combines scientific presentations and discussions with industry guests, was held in cooperation by the New York University, Yeshiva University and Yale University. Dr. Ann-Kristin Kupfer presented scholarly insights on the management of complex brand portfolios, using the case of the Marvel universe.  

Dr. Thorsten Hennig-Thurau presented, together with Dr. Mark Houston from the Texas Christian University, learnings from a multi-year journey across the field of entertainment science, that were gathered working on the upcoming book “Entertainment Science”.