• Research foci

    • Brand Management
    • Relationship Marketing
    • Social Marketing

  • Education

    since 2014
    Doctoral Student at the Department of Marketing and Media Research, University of Muenster
    2008- 2009
    "Students and Economics" Study Program at the Faculty of Business Administration and Economics, Bielefeld University
    2005- 2013
    Dip. Sociology at Bielefeld University

  • Positions

    since 2014
    Research Assistant at the Department of Marketing and Media Research, University of Muenster
    2013- 2014
    Consultant at IFAK, Wiesbaden
    2010- 2011
    Student Assistant at GIM, Heidelberg
    2008- 2009
    Teaching Assistant at the Faculty of Sociology, Bielefeld University

  • External functions

    since 2016
    Deputy Chairperson of Marketing Alumni Münster
    since 2015
    Reviewer for the AMA Winter Conference
    since 2015
    Reviewer for the AMS Annual Conference