@article{SchmidtSKED2024HittingThe,
  author = {Jonas Schmidt and Michael Steiner and Manfred Krafft and Nadine Eckel and Darren W. Dahl},
  title = {Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions},
  journal = {International Journal of Research in Marketing},
  year = {2024},
  volume = {41},
  number = {2},
  pages = {383--402},
  doi = {10.1016/j.ijresmar.2023.12.003},
  url = {https://doi.org/10.1016/j.ijresmar.2023.12.003},
  note = {Publication status: Published}
}