Price Management (WiSe 2024/25)
Course schedule
| Day | Time | Frequency | Date | Room |
|---|---|---|---|---|
| Thursday | 08:00- 17:00 | single date | 06.03.2025 | Juridicum, JUR 2 |
| Friday | 08:00- 17:00 | single date | 07.03.2025 | Juridicum, JUR 2 |
| Monday | 08:00- 17:00 | single date | 10.03.2025 | Juridicum, JUR 2 |
| Tuesday | 08:00- 17:00 | single date | 11.03.2025 | Juridicum, JUR 2 |
| Wednesday | 08:00- 17:00 | single date | 12.03.2025 | Juridicum, JUR 2 |
Notice
Lecturer: Prof. Dr. Kai Widdecke
Detailed course outline. (tba)
Contact person: Prof. Dr. Kai Widdecke, Prof. Dr. Manfred Krafft
This course takes place in the second term of the winter semester as a block course.
The first lecture will take place on March 6, 2025.
Course grade: Written exam (90 Minutes) (100%)
Please register at the examination office for the regular examination period. The exam is expected to take place in late March.
Credits/ECTS points: 6
During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.
The Learnweb course remains open until the first lecture, so that enrollment without a password is possible. The password is set afterwards, and the course is thus closed. The lecture materials will be released after the closing. E-mail and telephone inquiries about the password will only be answered in the case of subsequent registration.
Description
The course "Price Management" is an advanced lecture that builds on the fundamentals of the modules "Marketing Management," "Marketing Analytics," and Microeconomics. The course provides comprehensive knowledge of strategic and operational decisions in price management.
Throughout the course, students are introduced to the various facets of price management. They will learn about the objectives and strategies of price positioning, the analysis of relevant factors influencing price determination, and methods for price optimization. Additionally, the course covers price communication and the implementation of pricing decisions. Another focus is on price monitoring and the adjustment of existing pricing strategies.
By the end of the course, students will be able to understand and apply relevant foundations of economic and behavioral theory, as well as methods to support pricing decisions. Since the course is conducted in English, it also promotes technical language skills in the area of "Business English."
Lecturers
- Professor Dr. Manfred Krafft (responsible)