IWM Seminar: KnowIT! (WiSe 2024/25)
Course Number
048492
Field(s) of Study
Master
University Calendar
Learnweb Platform
Type
Seminar
Course Language
englisch
Course schedule
| Day | Time | Frequency | Date | Room |
|---|---|---|---|---|
| Monday | 16:00- 18:00 | single date | 28.10.2024 | Am Stadtgraben 9, ST A 1 |
| Thursday | 14:00- 18:00 | single date | 23.01.2025 | Juridicum, JUR 372 |
Notice
Please register at the examination office (early registration period).
ECTS: 12
Description
Main objective of this seminar is to improve your academic writing skills. After participating in this seminar, you are able to effectively summarize and categorize literature related to a specific marketing topic and to translate academic findings into managerial implications. Moreover, you train your communication and presentation skills.
Lecturers
- apl. Professor Dr. Sonja Gensler (responsible)
- Bruno Nepomuk Gerhartz (accompanying)