Seminar | Project Seminar in cooperation with Tchibo (SoSe 2021)

Course schedule

Notice

Syllabus to this seminar.

Contact person: Dipl.-Kffr. Janina Wiebringhaus

First lecture: April 2021 (exact date will be announced on time)

The seminar spans over both terms of the Summer semester.

Credits/ECTS points: PO BWL 2019 | 12 ECTS
Course grade: Group work (100%)

Applications for the seminar are to be made via the general MCM application process for seminars. Please register at the examination office for the early examination period.

Please enroll yourself to the course on Learnweb (you need your ZIV account to enroll). Announcements, lecture slides and any additional material will be published on Learnweb. The password for the Learnweb course will be shared with you via e-mail.

Description

The objective of the project seminar is to work on a current, relevant business problem. In cooperation with well-known industry or retail partners (e.g. FMCG manufacturers or automotive companies), marketing students will work out solutions for actual marketing/ sales challenges in groups, and will present their solutions in front of company representatives as well as their university mentors. The seminar serves as a good preparation for the master’s thesis, as empirical scientific work is applied.

Procedure:
The business problems will be presented to the students by company representatives in the kick-off meeting. During the first weeks, the groups will review relevant literature, scientifically substantiate their approach, and work out their project plan which they document in a concept paper and present in the interim presentation. The groups will apply quantitative and/or qualitative methods to address focal issues regarding. They write a final seminar paper and present their results on the last day of the course.

Lecturers

• Professor Dr. Manfred Krafft (responsible)
• Dipl.-Kffr. Janina Wiebringhaus (accompanying)