In the fall of 2013, Professor Hennig-Thurau, together with his colleague Charles Hofacker from Florida State University and Dr. Björn Bloching, Marketing Head of Roland Berger, co-edited a special issue of the Journal of Interactive Marketing, one of our discipline’s most-cited academic outlets (see for example http://www.scimagojr.com/journalrank.php?category=1406). The topic was Social Media, and recent news shows that the special issue is having quite an impact: according to Scopus citation counts, all five most cited articles published in the Journal of Interactive Marketing in 2013 and cited between January 2014 and July 2016 are dealing with social media marketing – and are part of the special issue!