The research database Scopus has revealed the most cited articles published by the "International Journal of Research in Marketing" (IJRM). IJRM is the official journal of the European Marketing Association and considered an A-journal in the JOURQUAL3 ranking due to its high scientific quality. All articles published in the journal since 2017 qualified for the “most cited” list.

Among the 20 most cited IJRM articles are three papers (co-)authored by researchers affiliated with Münster’s Marketing Center:

• The article "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success", which was written in 2017 jointly by MCM professor Thorsten Hennig-Thurau and André Marchand (then an assistant professor at the MCM and now a professor at University of Cologne) and Caroline Wiertz (City University London).

• Also published in 2017 was the study "Empirical generalizations on the impact of stars on the economic success of movies", which Professor Hennig-Thurau co-authored with Julian Hofmann (Normandy Business School), Michel Clement (University of Hamburg) and Franziska Völckner (University of Cologne).

• Nele Hansen, Ann-Kristin Kupfer and Professor Hennig-Thurau (all LMM) co-wrote the article "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands” in 2019. The article, which received the “IRJM Best Paper Award" in the year of its publication, was part of Nele Hansen’s dissertation at the Marketing Center.

The ranking by Scoups is available here.