Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel

Link: https://doi.org/10.1509/jm.17.0113

Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 20-44
"App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?"
by Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich
Link: https://doi.org/10.1509/jm.16.0140