Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the filmed entertainment industry with digital media expert Stephan Bauer, Director/GM @ Amazon Prime Video Store Europe!

While currently serving as the Director and General Manager of Amazon Prime Video Store for Europe, Mr. Bauer's  journey with Amazon began already in 2013, when he joined as a Senior Vendor Manager for Movies. Recognized for his strategic understanding of content acquisition, he quickly advanced to become the Head of Content Acquisition & Vendor Management for TVOD (Transactional Video on Demand) in 2015, a role that positioned him at the forefront of Amazon's video offerings. By 2017, Mr. Bauer took on the role of Head of Digital Video Store, where he led initiatives to grow Amazon Video’s digital store presence, before transitioning to Amazon Prime Video in 2019 as European Director.

Before joining Amazon, Mr. Bauer worked as a Strategy Consultant at Solon Management Consulting and also holds an MBA from INSEAD, one of the world’s top business schools.

The Chair for Marketing & Media is excited to host Stephan Bauer for an exiting discussion on the dynamic evolution of the filmed entertainment industry. With extensive experience in the digital media sector, Mr. Bauer will guide us through key trends and emerging shifts in the streaming service market. This conversation will delve into how major players and new entrants are navigating changing viewer expectations, monetization strategies, and competitive pressures. In addition to exploring current and future business models, Stephan will shed light on the powerful role of technology in the industry, including trends of artificial intelligence in producing and distributing filmed entertainment.

We invite all students who are interested in discussing and navigating the changing streaming landscape to come to the Schloss (Schlossplatz 2, room S9) of the University of Münster on 13.11.24 starting at 18:00.

Please note that while this event is associated with Dr. Ronny Behrens' master's course "Entertainment Media Marketing," all interested master students are welcome to attend, and no registration is required.