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MCM

One Coffee with MCM - The First Episode of Our New Conversation Format on MCM-TV

Our social media team at the Marketing Center Münster has just launched a new format -- "One Coffee with MCM" is a series of informal conversations with MCM team members. It gives Nora Duschner and Johanna Tolksdorf (both study at the Universität Münster) and also our other Münster students (who are invited to submit questions) the opportunity to ask what they always wanted to know from their professors and other faculty, with questions ranging from formal to informal, from professional to personal. Each conversation will take place at a different location -- the MCM member's favorite coffee place in Münster!

For the first talk of the series, Nora and Johanna met with Prof. Thorsten Hennig-Thurau, head of the Chair of Marketing & Media, and their 'beta tester' for the new format. As setting, he picked what might be the highest elevation in Münster where to get fresh coffee -- the '1648' café. Hear Prof. Hennig-Thurau talk about why he is excited about marketing much more than other business functions, what skills he believes are important for students, how he prepares for his courses, and the funniest thing that happened during one of his lectures.

Only on "MCM-TV", our center's dedicated YouTube channel: https://www.youtube.com/watch?v=btUOc558Xyg

Part 2 of the conversation will follow next week on Thursday, September 12.