Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town.  Britton quickly caught the students’ attention with his enthusiasm. Thematically, he spoke to the students about crucial decisions in career and life planning. Attendees also learned more about Dr. Britton’s personal career, which began as a geography professor, continued in aviation (including as managing director of advertising and marketing planning at American Airlines), and today, among other lecturing activities, he teaches crisis management at the prestigious Georgetown University in Washington, D.C. Britton also presented his "Top Ten Pieces of Advice" to serve as ideas and inspiration for business students.

After the presentation, there was an opportunity to ask further questions, which Britton was delighted to answer. While enjoying snacks and drinks, the students also took the opportunity to exchange ideas with each other and with the CEM advisors about current topics. The CEM would like to take this opportunity to thank Rob Britton once again for the visit and hopes to see him again soon.