The second episode of our new video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This week, the spotlight is on one of the most prominent figures in marketing academia: Ajay Kohli, Professor of Marketing at Georgia Tech University, VIP (Visiting Professor) at Münster University, and former editor-in-chief of the Journal of Marketing. Enjoy his view on Münster and what defines good/bad marketing – and find out whether he, as a regular visitor of Münster, now prefers bikes over cars.... Click here to watch!