The MCM is excited to welcome successful serial entrepreneur and executive Dr. Victor Henning as a guest speaker on June 13, 2024 (noon). Victor, a former doctoral student of MCM professor Thorsten Hennig-Thurau and two-time Journal of Marketing author, has successfully founded the digital startup Mendeley and more recently also the physical startup Fjorden, which has just announced a strategic partnership with camera producer Leica. Victor will share his learnings from 15 years of practical entrepreneuship as part of Prof. Thorsten Hennig-Thurau’s course Innovationsmanagement. Other students and faculty of the Marketing Center are also invited. Please contact Lars Grewe at lars.gewe@wiwi.uni-muenster.de in case you want to attend Victor’s lecture!