Seminar | Political Marketing (WiSe 2024/25)

Notice

Syllabus to this seminar. (tba)

Contact person: Mara Leonie Konduschek, M. Sc.

This course takes place mainly in the second term of the winter semester.

Kick off: November (tba)

Credit points: PO BWL 2019 | 12 ECTS
Course grade: Individual work (100 %)

Applications for the seminar are to be made via the general MCM application process for seminars. Please register at the examination office for the early examination period.

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

The password for the Learnweb-course will be shared via email.

The course will take place in person.

Description

In this course, students will deal with current issues in the field of marketing as part of an individual written assignment. The results of these papers are then presented and defended in plenary sessions. The topics, which are chosen from the research area of the respective institute or chair, enable the direct integration of the latest research results into teaching and create space for discussion. Particular emphasis is placed on the development of own analyses as well as on the consideration of international perspectives, which promotes a more in-depth and up-to-date examination of the specified marketing topics.

Lecturers

• Frederik Ferié (responsible)
• Mara Leonie Konduschek (accompanying)